Porsche The Heist - screen picture - ad Super Bowl 2020

Super Bowl 2020 automotive ad. : spot videos cars makers big game commercial #SuperBowlLIV

02/02/2020 - Ewen LJ Team Principal DESIGNMOTEUR - Business -

Le coup d’envoi du match de la finale de la saison 2019 de la National Football League (NFL), dénommé the Super Bowl, sera donné ce 2 février 2020 à 6:30pm (ET), depuis le stade Hard Rock Stadium, à Miami, Floride. Pendant toute la durée du Super Bowl LIV, les annonceurs diffuseront de nombreux spots publicitaires. De nombreux constructeurs automobiles dont Porsche, Audi, Hyundai, Toyota, Jeep, GMC, participent à ce traditionnel big game commercial !

#SuperBowl cars-makers big game commercial 2020

Jeep – Groundhog Day – ft. Bill Murray – Super Bowl 2020

It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one. Agency: High Dive

Toyota – Highlander ft Cobie Smulders – Super Bowl 2020

With the new 2020 Toyota Highlander you can follow Cobie Smulders’ lead and go wherever you’re needed to save the day (or night) Agency: Saatchi & Saatchi

Hyundai – Smaht Pahk – Sonata – Super Bowl 2020

It’s not a ghost car, it’s just wicked smart. Sorry, we meant smaht. Watch this year’s big game commercial and see how Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist. All while paying homage to their beloved Boston. Agency: Innocean Worldwide

GMC – HUMMER EV ft LeBron James – Super Bowl 2020

Quiet. The performance is about to begin. All-Electric. Zero emissions. Zero limits. The First Ever GMC HUMMER EV featuring LeBron James. Agency: Leo Burnett Detroit

Porsche “The Heist” – Extended Cut – Super Bowl 2020

If given the choice of all the cars in the legendary Porsche Museum in Stuttgart, which car would you choose if you had to catch a stolen Porsche? Agency: Cramer-Krasselt

Porsche “The Heist” – Super Bowl 2020 – Behind the Scenes

Take a behind the scenes look at Porsche’s Big Game Commercial, The Heist, with MotorTrend. Starring the all new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany – home to the global headquarters of Porsche – and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest. Alongside the storied 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars that share a common sports car soul – now including the all new fully-electric Taycan.

Audi – ft. Maisie William – Let It Go – Super Bowl 2020

Embracing the future starts with making new resolutions. Join Maisie Williams singing ‘Let It Snow’ from ‘Frozen’ by Disney, and Audi as they choose to move towards a more sustainable future in the all-new Audi e-tron Sportback. The only thing you can’t get rid of is the tune. Agency: 72andSunny

Sources et images :
Jeep via High Dive
Toyota via Saatchi & Saatchi
Hyundai via Innocean Worldwide
GMC via Leo Burnett Detroit
Porsche via Cramer-Krasselt
Audi via 72andSunny