Nissan Next - plan 2020 - cover

Nissan Next : plan stratégique new era Nissan-ness [core markets & core products (C/D, EV, Sports cars] Débrief #NissanNext

28/05/2020 - Ewen LJ Team Principal DESIGNMOTEUR - Business -

Auj. Nissan Motor a présenté son plan stratégique et produits de entreprise pour les années à avenir. Ce plan évolutif, qui prévoit la rationalisation des coûts et l’optimisation des activités, permettra à l’entreprise de modifier sa stratégie, ainsi que la restauration de la culture defini by “Nissan-ness” pour une nouvelle ère’. Débrief.

Nissan Next

“Our transformation plan aims to ensure steady growth instead of excessive sales expansion.

We will now concentrate on our core competencies and enhancing the quality of our business, while maintaining financial discipline and focusing on net revenue per unit to achieve profitability.

This coincides with the restoration of a culture defined by ‘Nissan-ness’ for a new era.”

Makoto Uchida, Nissan chief executive officer

FY20-23 Plan

When this company announced the Nissan Power 88 mid-term plan exactly nine years ago, the plan was based on expectations of growing demand, as well as a need for increased production capacity outside Japan, with a focus on emerging markets.

In line with this, we pursued a strategy of expansion.

Although we sowed the seeds of the plan, we were not able to grow them effectively. As a result, Nissan was unable to harvest.

In addition, due to the massive investments made around the world, Nissan wasn’t able to launch new products in key markets, particularly Japan.

About two years ago, we started shifting away from this expansion strategy. However, we have been left with a situation where we have global production capacity of around 7 million units but annual sales of around 5 million units. To continue our business and generate a profit under these conditions has been extremely difficult.

Dans le cadre de ce plan quadriennal, Nissan envisage des mesures décisives pour transformer son activité en rationalisant les opérations non rentables et les installations excédentaires, parallèlement aux réformes structurelles.

By focusing on these areas, we aim to build a business foundation by the end of fiscal year 2023 that is robust enough to compete effectively for the next decade. (NISSAN NEXT)

Nissan Motor

Avec son nouveau plan, Nissan clos la stratégie de conquête à tout prix de parts de marché, au profit d’une stratégie de rentabilité durable.

L’entreprise réduira également ses coûts fixes en rationalisant sa capacité de production, sa gamme de produits et ses dépenses globales. Grâce à une gestion disciplinée, l’entreprise établira des priorités et investira dans les domaines d’activité qui devraient permettre une reprise solide et une croissance durable.

The reductions we are making in production represent a 20% cut globally in the 7.2million-unit capacity that we had in FY2018.

We will move to a 5.4-million-unit production footprint under normal production shifts.

Nissan Motor

Le plan quadriennal se concentre sur deux domaines stratégiques, en s’appuyant sur la réputation de Nissan en matière d’innovation, de savoir-faire, d’orientation client et de qualité, parallèlement à une transformation culturelle continue.

robust actions to restructure, reduce costs

  • Right-sizing Nissan’s production capacity by 20% to 5.4 million units a year
  • Rationalizing the global product line-up by 20% (from 70 to fewer than 55 models)
  • Reducing fixed costs by approximately 300 billion yen
  • Intend to close Barcelona plant in Western Europe
  • Consolidating North American production around core models
  • Closure of manufacturing facility in Indonesia and concentrating on Thailand plant as single production base in ASEAN
  • Alliance partners to share resources, including production, models, and technologies

Nissan core markets

‘Nissan will focus on Japan, China and North America including Mexico as our core markets where we will concentrate resources and ensure healthy business operations.’

Nissan Motor

Nissan Japan

‘Japan is Nissan’s home market, and we are refocusing accordingly. We have a strong foundation here.

Since 1999, Nissan prioritized activities outside Japan, which created gaps in Japan in new model and technology launches, and disappointed our loyal customers.

We will not offer products just to showcase technologies. Instead, we are enriching our product offerings by packaging advanced technologies of practical value.’

‘By the end of fiscal year 2023, we will expand our electrified line-up, launching two more electric vehicles and four more e-POWER vehicle

‘By focusing on our electrification and autonomous driving technologies, we aim to build greater brand value and regain market share’

Nissan Motor

Nissan Global

‘In South America, ASEAN and Europe, we will maximize the use of Alliance assets, while developing businesses at an appropriate size as these markets grow. In these regions and also the Middle East, we will concentrate our management resources on markets where Nissan has growth potential.’

Nissan Motor

Nissan Europe ?

‘In Western Europe, we will maintain production of core models at our UK plant in Sunderland and improve efficiency. We considered various measures for the Barcelona Plant, and although a very difficult decision, we intend to close the plant and we will begin discussions and preparations.’

Nissan Motor

Le constructeur Nissan envisage notamment de fermer ses usines à Barcelona et en Indonésie, de se retirer du marché sud-coréen et d’abandonner sa marque Datsun en Russie.

‘intention to close Nissan Barcelona Plant in Zona Franca and the nearby satellite plants of Montcada and Sant Andreu, from December 2020’

Les activités de Nissan à Avila et Cantabria, ainsi que les activités de vente et de marketing de Nissan en Espagne, ne sont pas concernées par l’annonce d’aujourd’hui.

‘As part of the consultation process, we are committed to discussing the plan in full transparency, and will be listening to the views of our staff representatives, employees and all of our partners in Catalonia and across Spain.’

Gianluca de Ficchy, Nissan Europe

Ainsi, Nissan arrêtera la production du véhicule utilitaire électrique actuel e-NV200 en Espagne, sur le site de Barcelona, et qui assemble actuellement le pick-up Navara.

Le groupe Nissan Motor prévoit de réduire de plus d’un million d’unités ses capacités de production par rapport à 2018/19, où elles dépassaient 7 millions d’unités.

La production de véhicules Datsun dans l’usine Avtovaz de Togliatti devrait prendre fin en décembre 2020.

‘This announcement does not affect other Datsun markets, or Infiniti business operations in Russia. The end of sales of Datsun cars will depend on the stock situation. The company will continue to provide aftersales services and spare parts to more than 130 000 Datsun customers through the authorized Nissan dealer network. Warranty policy remains without change.’

Les activités de R&D et de fabrication de Nissan à Saint-Pétersbourg, qui permettent de concevoir et de construire des véhicules répondant aux besoins des clients russes, seront au cœur du futur plan.

« Nissan remains committed to the Russian market and we will continue to invest in Russia to ensure the sustainable growth of the business.

« We know Russian customers love the SUV vehicles like Qashqai, X-Trail and Murano which are engineered and built in Russia, and we’re excited to renew that range in the coming years. Moreover, our aim is to bring to Russia all-new Nissan electric vehicle experience across the country. »

Frank Torres, Nissan Divisional Vice President for Russia

Nissan U.S.A.

‘On top of the results we are starting to see from the launch of the new Sentra last year, this year we will launch the new Rogue, which will be a key driver. We also have a series of enhancements planned for our SUVs and pickups. These include a new Pathfinder, a new Inifiniti QX60 and a new Frontier truck.’

‘In mid-June, we will be introducing an all-new version of the Rogue, Nissan’s bestselling vehicle in the U.S.’

prioritizing core markets and core products

  • Focusing Nissan’s core operations in the markets of Japan, China, North America
  • Leveraging the Alliance assets to maintain Nissan’s business at appropriate operational level in South America, ASEAN and Europe
  • Exiting South Korea market, Datsun business in Russia and streamlining operations in some markets in ASEAN
  • Focusing on global core model segments including enhanced C and D segment vehicles, electric vehicles, sport cars
  • Introduce 12 models in the next 18 months
  • Expanding presence in EVs and electric-motor-driven cars, including e-POWER
  • In Japan, launching two more electric vehicles and four more e-POWER vehicles
  • Introducing ProPILOT advanced driver assistance system in more than 20 models in 20 markets

Il n’est plus question de citadine tel que la Nissan Micra et ni de compactes, dont l’offre sera géré par Renault, en tant que leader sur ce segment. Le catalogue Nissan européen se focalisera sur la gamme de
Sport Utility Vehicle et modèles électriques (all-EV, ePOWER tech).


e-POWER system offers full electric motor drive, meaning that the wheels are completely driven by the electric motor.

e-POWER is comprised of a high-output battery and the powertrain which is integrated with gasoline engine, power generator, inverter and a motor.

In conventional hybrid systems, the wheels are driven by an electric motor and a gasoline engine. However, in the e-POWER system, the gasoline engine is not connected to the wheels; it simply charges the battery. And unlike a full EV, the power source is the engine, rather than just the battery.

Qashqai case-study

Nissan’s new-generation Qashqai will go on sale this year, sporting a pair of new hybrid powertrains, an updated version of the current car’s CMF underpinnings and a sleek design makeover.

Full electric power will be reserved for a seperate SUV model based on an all-new platform, which is likely to underpin a whole family of electric cars spanning the B, C and D segments for Nissan and its Alliance partners Renault and Mitsubishi.

new Qashqai will be offered with two hybrid powertrains – one featuring Nissan’s innovative ePower system and one sporting Mitsubishi’s plug-in hybrid powertrain.

The former system is currently found in the Japanese-delivered Nissan Note, where it’s proven popular. It’s a series hybrid system featuring a petrol engine that works as a generator to charge the battery, which then powers an electric motor.

Plug-in hybrid technology will come from Mitsubishi, who is widely accepted as a market leader in the field.

Nissan product portfolio

Nissan Next plan - 2020 - product portfolio
Nissan Next plan – 2020 – product portfolio

Ce nouveau plan survient au lendemain de la présentation de la nouvelle stratégie de son alliance avec Renault et Mitsubishi, visant à renforcer les synergies de production et de développement de leurs véhicules afin de redresser la compétitivité de l’organisation.

Le nouvel Nissan X-Trail, sur base technique CMF-C/D (Common Platform Family segment C/D) sera présenté en juin.

‘Also in June, we will be introducing the Kicks to Japan – a nameplate that’s been successful around the world due to its youthful styling and practical technology.

It will feature a full e-POWER drivetrain, further strengthening our best-selling e-POWER lineup that includes the Note and the Serena. The Kicks will further enhance our presence in this market.’

‘Another pillar of our electrification strategy is e-POWER, of which cumulative sales have surpassed 390,000 units. We plan to expand our e-POWER offerings globally into the B and C segments.’

Ainsi, le modèle Nissan Ariya sera le premier véhicule sur base CMF-EV, et sera présenté en juillet 2020.

‘In July, we will reveal the production model of our EV crossover called Ariya, shown as a concept at the 2019 Tokyo Motor Show.

The Ariya has cutting-edge styling inside and out, high-technology content including ProPILOT 2.0, a choice of powertrains, and much more. We expect the Ariya to play a key role as a brand driver and the face of Nissan for the new era.’

‘The Nissan Skyline is equipped with ProPILOT 2.0, which is the world’s first advanced driver support system with a hands-off function’

Nissan Next A to Z

Source et images :
Nissan Motor